Privacy Policy

Information Tek Gear Activewear Collects

We gather information through three primary channels when you explore our women’s activewear, men’s activewear, and specialty collections:

Information You Provide Directly

When you subscribe to our newsletter or contact us through our inquiry form, you voluntarily share your email address and any details you include in your message. We collect this information solely to respond to your questions about DryTek moisture-wicking technology, Ultra Soft Fleece sizing, or product availability—never for unsolicited marketing unless you’ve specifically opted in.

Information Collected Automatically

Our website automatically logs technical data each time you visit: your IP address, browser type and version, device identifiers, operating system, the pages you view within our fleece collection or performance gear sections, how long you spend on each product category, and which external links you follow to Amazon. This browsing behavior helps us understand which activewear styles resonate most—whether shoppers prefer our DryTek shorts or Ultra Soft Fleece hoodies—so we can refine our product recommendations.

Information from Third Parties

As an Amazon Associates participant, we receive anonymous tracking data when you click through to Amazon from our site. If you complete a purchase on Amazon after following one of our affiliate links, Amazon provides us with aggregated commission reports (not your personal purchase details). We also use Google Analytics to measure site traffic patterns across our women’s leggings, men’s joggers, and seasonal collections.

How We Use Your Information at Tek Gear Activewear

Every piece of data we collect serves a specific purpose tied to improving your activewear shopping experience:

• Site Operation: Delivering the web pages you request, maintaining our product catalog of performance pants and fleece pullovers, and ensuring our DryTek and Ultra Soft Fleece category pages load correctly across all devices.
• Communication: Responding to your inquiries about sizing guides, fabric care for moisture-wicking gear, or product comparisons between our Essential Gear and On The Go collections.
• Content Improvement: Analyzing which product categories attract the most interest—if visitors spend significantly more time browsing our women’s sports bras versus men’s tank tops, we’ll adjust our editorial focus and product spotlights accordingly.
• Affiliate Performance: Tracking which activewear styles generate the most Amazon click-throughs, helping us understand whether our audience prefers lightweight training jackets or insulated puffer vests for year-round performance.
• Legal Compliance: Meeting our obligations under Amazon Associates Program terms and responding to valid legal requests when required by United States law.

We never sell your personal information to third-party marketers. Your email address stays with Tek Gear Activewear unless you explicitly consent to additional uses or we’re legally compelled to share it.

Cookies and Tracking Technologies We Use

Tek Gear Activewear employs cookies—small text files stored on your device—to enhance site functionality and measure performance across our activewear collections. Here’s what each type does:

Essential Cookies

These enable core features like remembering your language preference, maintaining your session as you navigate from our fleece joggers page to our DryTek performance tops, and ensuring secure form submissions when you contact us. Without essential cookies, parts of our site won’t function properly.

Analytics Cookies

We use Google Analytics to track aggregate visitor behavior: which product categories receive the most views, how long shoppers spend comparing our Ultra Stretch leggings versus our Capri leggings, and where visitors drop off in their browsing journey. This data arrives anonymized—we see patterns like “200 visitors viewed the men’s shorts category” but not “Jane Doe from Charlotte viewed basketball shorts for 3 minutes.”

Advertising and Affiliate Cookies

When you click an Amazon affiliate link from our site, Amazon sets cookies to track whether you complete a purchase within their attribution window. These cookies enable us to earn commissions on qualifying orders but don’t reveal your personal shopping cart or purchase history to us—Amazon handles that data under their own privacy policy.

How Tek Gear Activewear Shares Your Information

We share personal data only in these limited circumstances:

Service Providers

Our web hosting provider stores the site’s files and databases. Our email service processes newsletter subscriptions. Google Analytics analyzes site traffic. Each vendor accesses only the minimum data needed to perform their function, and we choose partners who commit to data protection standards comparable to our own.

Affiliate Partners

Amazon receives anonymized click data when you follow an affiliate link from our activewear collections to their marketplace. This tracking is necessary for us to participate in the Amazon Associates Program—without it, we couldn’t earn commissions that support our product research and content creation. Amazon’s privacy practices govern any data they collect once you land on their site.

Legal Requirements

We’ll disclose personal information if required by a valid subpoena, court order, or government investigation under United States jurisdiction. We may also share data to prevent fraud or protect Tek Gear Activewear’s legal rights, though we’ve never had to do so since our founding.

Beyond these scenarios, your email and browsing data stay with Tek Gear Activewear. We don’t rent, sell, or trade your personal information to third-party marketers.

Data Security Measures at Tek Gear Activewear

We implement industry-standard safeguards to protect the personal information you entrust to us:

• Encrypted Transmission: Our site uses HTTPS encryption (the padlock icon in your browser) for all pages, ensuring that data traveling between your device and our servers—like newsletter signups or contact form submissions—can’t be intercepted by third parties.
• Access Controls: Only authorized personnel at Tek Gear Activewear can access our email subscriber list and contact inquiry database. We enforce strong password policies and review access logs regularly.
• Regular Updates: We keep our web hosting platform, plugins, and security software up to date to defend against known vulnerabilities.
• Data Minimization: We collect only the information necessary to operate our activewear affiliate site—no credit card numbers, no social security digits, no sensitive personal details beyond your email if you choose to subscribe.

No system is 100% breach-proof, but we’ve designed our infrastructure to meet the security expectations appropriate for an informational and affiliate marketing site. If a data incident ever occurs, we’ll notify affected individuals as required by applicable law.

Your Privacy Rights Under U.S. and International Law

Depending on where you live, you hold specific rights regarding your personal information. Tek Gear Activewear honors these rights across our entire audience, regardless of location.

Rights for All Users

Anyone who interacts with our site can request that we delete their email address from our subscriber list or clarify what personal data we’ve collected about them. Contact us at the address below and we’ll respond within 30 business days.

GDPR Rights (European Union Residents)

If you’re visiting from the EU, you have the right to access, correct, or delete your personal data; restrict or object to certain processing activities; receive your data in a portable format; and lodge a complaint with your local data protection authority. Because Tek Gear Activewear primarily serves a U.S. audience and doesn’t specifically target EU consumers, our data collection is minimal—but we’ll honor GDPR requests when they arrive.

CCPA and CPRA Rights (California Residents)

California law grants you the right to know what personal information we collect, how we use it, and whether we sell or share it (we don’t sell it). You can request deletion of your data, opt out of data sales (again, not applicable here since we don’t sell), and avoid discrimination for exercising these rights. To submit a California privacy request, email us using the contact information at the end of this policy.

VCDPA, CPA, CTDPA, and UCPA Rights (Virginia, Colorado, Connecticut, Utah Residents)

These state laws provide similar protections: the right to access and delete your personal data, correct inaccuracies, obtain a copy in a portable format, and opt out of targeted advertising or data sales. Tek Gear Activewear doesn’t engage in targeted advertising beyond standard affiliate tracking, and we don’t sell personal information, so most opt-out provisions don’t apply—but we’ll process any access or deletion request you submit within the statutory 45-day window.

How to Exercise Your Privacy Rights

Send an email to our contact address (listed in the final section) with the subject line “Privacy Rights Request.” Include your full name, the email address you used on our site, and a clear description of what you’re asking for—access to your data, deletion, correction, or a copy in portable format. We’ll verify your identity by confirming the email address matches our records, then respond within 30–45 days depending on the applicable law. You won’t be charged a fee for your first request in any 12-month period.

Children’s Privacy and COPPA Compliance

Tek Gear Activewear’s product collections—performance leggings, DryTek moisture-wicking gear, fleece hoodies and joggers—are designed for adult athletes and fitness enthusiasts. Our website is not directed to children under 13 years old, and we don’t knowingly collect personal information from anyone in that age group. If you’re a parent who discovers your child has submitted their email address to our newsletter without your consent, contact us immediately and we’ll delete it from our system within 48 hours.

Third-Party Links and External Privacy Policies

Throughout our women’s activewear and men’s activewear collections, we include affiliate links that redirect you to Amazon’s marketplace when you click to view or purchase a product. Once you land on Amazon, their privacy policy governs—not ours. We also occasionally reference manufacturer websites or activewear technology explainers hosted on third-party domains. Tek Gear Activewear isn’t responsible for the privacy practices or content of these external sites. Review their policies independently before sharing any personal information.

International Data Transfers

Tek Gear Activewear operates from the United States, and our web hosting infrastructure resides on U.S.-based servers. When you access our site from outside the United States—whether you’re browsing our Ultra Soft Fleece collection from Canada or viewing DryTek performance gear from Europe—your data may be transferred to, stored, and processed in the United States under U.S. data protection laws. By using our site, you consent to this cross-border transfer. We take reasonable steps to ensure your information receives adequate protection regardless of where it’s processed.

Data Retention: How Long We Keep Your Information

We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Email Subscribers: We store your email address until you unsubscribe or request deletion. Once you opt out, we remove your address from active lists within 10 business days (some backup systems may retain it for an additional 30 days before permanent purge).
• Contact Form Inquiries: We keep your message and contact details for up to two years to reference if follow-up questions arise, then delete them unless there’s a legal reason to retain longer (like an ongoing dispute).
• Analytics Data: Google Analytics retains aggregated site usage data for 26 months by default. This data is anonymized and can’t be traced back to you individually.
• Server Logs: Our web host’s access logs (IP addresses, timestamps, page requests) are purged after 90 days.

If you exercise your right to deletion, we’ll comply with your request within the timeframe required by applicable law—typically 30–45 days—and confirm completion via email.

Email Communications from Tek Gear Activewear

If you subscribe to our newsletter, you’ll receive occasional updates about new additions to our fleece collection, seasonal highlights like moisture-wicking summer gear or insulated winter jackets, and curated product spotlights from our DryTek performance line. Every email includes a one-click unsubscribe link at the bottom—click it and you’re off the list, no explanations required. We typically send newsletters no more than twice per month; we won’t flood your inbox or share your email address with third-party marketers.

Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) setting that sends a signal to websites requesting they not track your browsing. Because there’s no universal standard for how sites should interpret DNT signals, Tek Gear Activewear doesn’t currently alter our data collection practices in response to DNT. You can still control tracking through your browser’s cookie settings or by using tracker-blocking extensions—those methods will prevent our analytics and affiliate cookies from functioning, which is your right even if it means we lose visibility into which activewear styles interest you most.

Changes to This Privacy Policy

As privacy laws evolve and our site grows—perhaps we’ll add a size-recommendation tool or expand our fleece collection with new fabric technologies—we may update this Privacy Policy to reflect those changes. When we make significant revisions, we’ll update the “Last Updated” date at the bottom of this page and, if you’re subscribed to our newsletter, send a notification email summarizing what’s new. Continued use of the Tek Gear Activewear site after we post changes means you accept the updated policy. We encourage you to review this page periodically, especially if you’re concerned about how your data is handled.